We help founders sell more software.

According to Peter Thiel, going from 0-1 in software is the greatest leap possible. But in my experience, scaling from $1M to $10M in ARR is just as hard, if not harder. Before that milestone is achieved, founders often have a lot of questions around what I call the three P’s-

Process. Am I running this deal right? How can I close it faster or at a higher price? What could I be doing better?

People. Who should I hire and when? What kind of background is right for our business, and what level of seniority?

Performance. Are my IC’s good, great, or terrible? What do I look for, and how do we build a sales culture of excellence?

From 0 to 1, and subsequently 1 to 10, is where I’ve spent the last 28,000 hours of my career across three category-creating companies: Monte Carlo Data ($1.6B valuation), Segment (acquired by Twilio for $3.2B), and WePay (acquired by JP Morgan Chase for $400M). I joined each company as a founding AE and then jumped into leadership, intimately learning what it takes to go from nothing to tens of millions in ARR in less than 5 years.

Now I help founders navigate these stages through a combination of hands-on coaching & advisory.